Education Public relations
Education has never been more critical — or more challenged. From teacher shortages and widening achievement gaps to mental health concerns and the integration of AI in classrooms, every level of education is under pressure to adapt, evolve, and communicate with clarity.
O’Connell & Goldberg partners with education organizations to share their stories, strengthen reputations, and build trust. We help leaders across K–12, higher education, and non-traditional learning deliver good news, shape public perception, and create meaningful impact through strategic, authentic public relations.
Through the Lens of Good
What sets O’Connell & Goldberg apart is our ability to uncover and shape the “diamonds in the rough.” These are extraordinary education stories that inspire action and influence public perception. We specialize in education PR, helping organizations share the stories that matter, highlight meaningful achievements, and make a lasting impact.
As experienced education PR professionals, we do more than deliver messages. We build strong relationships with journalists, editors, and influencers to ensure our clients’ stories reach the right audiences. With decades of experience in education communications, we help learning organizations amplify successes, engage communities, and strengthen their reputations through strategic public relations.
The ABCs of education PR:
Building a Lasting Reputation in Education
For over 30 years, O’Connell & Goldberg has been a trusted partner to education clients nationwide, delivering expert branding, paid and earned media, reputation management, social media, public affairs, and crisis communications. Our experience spans K-12 schools, private and public universities, post-secondary training institutes, after-school programs, education service providers, and edtech firms.
From boosting enrollment and advancing institutional goals to managing campus crises and spotlighting standout programs or faculty, we specialize in creating meaningful connections between organizations and their key audiences.
Representative Education Clients
GOOD PEOPLE MAKE GOOD NEWS
The world has enough bad news already. We believe Good People Make Good News. It’s this credo that drives us. We thrive on working with companies and brands that hold high standards for who they are, what they represent and the messages they convey.
PR & COMMUNICATIONS
Earned Media
Paid media
Crisis Communications
Community Relations
Donor Relations
Corporate and Partner Relations
Public Affairs
SOCIAL & DIGITAL
Strategy
Influencer Management
Digital Advertising
Reputation Management
CREATIVE CAMPAIGNS
Content Creation
Graphic Design
Video Production
Event Execution & Support
OUR FORMULA FOR EXCEPTIONAL RESULTS
Every Institution is Unique
We know that every educational institution and organization has its own story, goals, and challenges. That’s why we’ll take the time to immerse ourselves in your mission, understand your team, and connect with the people who matter most to you.
Design a Strategy That Fits
Leveraging decades of expertise across diverse industries, our team will craft a bespoke strategy tailored specifically to your objectives. No cookie-cutter solutions—just a roadmap as unique as your goals.
Measure What Matters
Results are everything. From day one, we execute your strategy with precision, keeping you informed every step of the way through real-time updates and detailed reporting. With us, accountability is never an afterthought—it’s the cornerstone of our work.
Education Clients in the News
