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Toll Brothers

Overview

In 2012, Toll Brothers, one of America’s leading luxury home builders, retained O&G to handle PR for its Florida East division (tri-county area). We helped increase awareness of the Toll Brothers brand and its communities through the planning and executing of creative events, securing media coverage and providing strategic recommendations. Over the past five years, we’ve built a true partnership with Toll Brothers and now oversee PR and Social Media for the entire state, which includes divisions in Southwest (Naples), Central (Orlando) and Northeast (Jacksonville) Florida.

GOOD STRATEGIES

  • Develop and oversee creative, media-worthy grand opening events for all new Toll Brothers communities across Florida.
  • Build relationships with key media in each market, securing profile opportunities for Toll Brothers leadership and establishing them as expert sources for real estate trend stories.
  • Utilize sophisticated writing skills to produce dozens of press releases, advertorials and award entries each year.
  • Oversee Facebook efforts for each division, providing strategic direction, posting and engaging, and building followers through organic and paid methods.

GOOD RESULTS

  • Garnered strong, consistent media coverage, leading to significantly enhanced awareness of the Toll Brothers brand and its communities in each market.
  • Secured profiles on Toll Brothers’ leaders in a wide range of media, including Florida Times-Union, Orlando Business Journal, Jacksonville Business Journal, Palm Beach Post, Sun Sentinel, and more.
  • Enhanced Toll Brothers’ reputation through securing numerous awards and recognitions, as well as building awareness of the brand’s charitable efforts throughout the state.

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