Berger Singerman: From Onboarding to Media Momentum in 90 Days
OVERVIEW
When Berger Singerman selected O’Connell & Goldberg as its public relations partner in March 2026, the firm wanted fresh energy and a proactive communications strategy that could translate its attorneys’ expertise into greater statewide and national visibility.
O&G was tasked with quickly learning the firm’s extensive capabilities, identifying media-ready attorneys and creating opportunities around legal trends, firm developments and timely business issues.
Within the first 90 days of the partnership—from March through May 2026—O&G moved from onboarding to execution, securing earned media opportunities across leading legal, business and industry outlets.
Approach
- Rapid Onboarding & Opportunity Mapping: Conducted a focused onboarding process to quickly understand Berger Singerman’s business priorities, approval process, practice areas, attorneys, and market-specific goals, identifying immediate opportunities tied to firm leadership, real estate, intellectual property, labor and employment, business law, and developing legal trends. Established a workflow allowing the agency and firm to move quickly when time-sensitive media opportunities emerged.
- Proactive Thought Leadership: Monitored legal, regulatory, and business developments to insert Berger Singerman attorneys into timely conversations, developing targeted pitches and offering attorneys as sources on issues including artificial intelligence and deepfakes, Florida’s new Series LLC law, and employer obligations surrounding summer internships.
- Firm News & Leadership Visibility: Positioned significant firm developments as broader stories about growth, operational leadership, and the changing business of law, securing coverage of Berger Singerman’s expanded executive team in the Daily Business Review and Law360 Pulse, highlighting the appointments of Michael Freiburghouse as chief financial officer and Adrianne Lago as chief operating officer.
- Awards & Attorney Recognition: Leveraged industry recognition to elevate the firm’s attorneys and practice groups, securing dedicated Daily Business Review profiles highlighting Katherine Amador as a Real Estate Attorney of the Year finalist and Berger Singerman as a Real Estate Firm of the Year finalist.
O&G IMPACT
O&G’s first 90 days with Berger Singerman demonstrates how a strategic and highly collaborative onboarding process can quickly translate into meaningful media momentum. By combining proactive trend monitoring, attorney source development, firm news and recognition opportunities, O&G began building a steady pipeline of visibility almost immediately. Our support translated into the following:
- 8 earned media opportunities secured in the first three months of the engagement
- 3.65M+ potential monthly audience generated across earned media placements
- 6 firm voices featured, elevating attorneys and executives across multiple practice areas
- 3 national outlet placements, expanding visibility beyond Florida through leading legal media
- 2 leadership stories landed, positioning executive growth in prominent legal publications
- 2 award profiles secured, highlighting the firm’s real estate practice and attorney excellence
- Placements secured across Bloomberg Law, Law360, Tampa Bay Business Journal, South Florida Business Journal and Daily Business Review.
The early results also established a strong foundation for continued thought leadership, rapid-response commentary, and long-term media engagement.
