Aventura Mall
Overview
One of the country’s most visited shopping centers, Aventura Mall has undergone a major transformation that positions the center as a fashion and luxury-focused shopping destination with renowned brands such as Louis Vuitton, Gucci, Givenchy, Fendi, Cartier, Burberry, Tiffany & Co., Emilio Pucci and many more. As Aventura Mall’s national PR agency, one of our main priorities is working closely with the property and its luxury brands to maximize awareness among affluent local, national and international consumers.
GOOD STRATEGIES
- Develop strong ties and work collaboratively with Aventura Mall’s luxury retailers from initial lease signing through the store’s grand opening and beyond.
- Draft press releases and secure local/national publicity on the brands and Aventura Mall.
- Create weekly AventuraMall.com stories focused on luxury brands’ collections, products and more.
- Act as liaison between mall’s marketing team and luxury brands, providing support for photo and video shoots, fashion pulls, social media initiatives, events and more.
GOOD RESULTS
- Secured significant publicity of Aventura Mall’s luxury retail openings in major lifestyle and business publications, including a Miami Herald Business Monday cover story on the center’s transformation, consistent coverage in Ocean Drive and Miami Modern Luxury and stories in Women’s Wear Daily.
- Developed Aventura Mall’s rapport in the luxury market, resulting in coverage of the center on Luxury Daily and consistent inclusion in reporting on Miami’s shifting luxury retail market by regional and national media.
- Negotiated and oversaw blogger event with Brazilian media influencer group F*Hits, hosting four bloggers at various Aventura Mall luxury stores and restaurants, resulting in 350,000+ Instagram engagements.
