From TikTok to Instagram, influencer marketing embraces the social platforms in which your audiences are engaging. A solid influencer marketing strategy is a key component for success in today’s digitally-savvy consumer market.
Why do you need influencer marketing?
Influencers are the tastemakers of our digital world. Influencer marketing refers to the is a relationship between a brand and a person who has built a solid following within a niche community. These active online loyalists promote products and services through various social media channels and have the power to sway the purchasing decisions of others because of their perceived authority, knowledge, position or relationship.
More and more, we see clients working with influencers, whose endorsements can be a powerful asset for building and enhancing a brand’s reputation.
Social media influencer marketing works because consumers trust their peers, friends, and those they admire and follow – sometimes more than the companies selling the products and services they buy and use. It’s a third-party endorsement with muscle.
We can help you create a successful social media influencer strategy
From foodies to fashionistas, we know how to craft the program and find the right personalities and brand advocates that resonates with your audience.
O&G works with an array of influencers on behalf of our clients. Services Include:
- Researching and identifying relevant influencers
- Developing relationships
- Negotiating fees
- Creating campaigns
- Aligning with spokespeople
- Partnering with celebrities
- Directing campaigns and providing oversight
- Monitoring audience response and measuring success