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    “Be visible. This is not a time to hide.”

    -Lesli Cartaya Franco, Vice President | O’Connell & Goldberg Public Relations

    What will the 2020-2021 academic year look like?

    That’s the great unknown. Higher education survived a precarious spring semester, but colleges and universities are not out of the woods yet. Institutions must balance the need for connection with concerns for students’ health and safety. It’s crucial for institutions to remain proactive, staying one step ahead of any crisis that can unfold.

    You will need a map.

    How can you best prepare for what’s to come? For 27 years, O’Connell & Goldberg has guided higher education clients on ways to build relationships with their audiences, communicate effectively through media, and garner a positive reputation. We will customize a communications plan unique for your needs with a goal of rebuilding brand reputation and increasing enrollment.

    Why O’Connell & Goldberg?

    • Proven Results
    • Relevant Experience
    • Longevity
    • Senior Leadership

    Higher Education Experience

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    Contact us to discuss your communications plan.
    Veteran agency leader Barbara Goldberg and Vice President Lesli Cartaya Franco have counseled an array of academic clients, including public institutions, private universities, trade schools and foundations located across the country. With a combined 40+ years’ experience, their unique brand of creative thinking and out-of-the-box tactics regularly produce results that move the enrollment needle for their clients.