Pier Sixty-Six has been a Fort Lauderdale icon for nearly six decades. Recently re-imagined by Tavistock Development Company, the 32-acre waterfront resort has been transformed into an oasis featuring upscale restaurants, pools, a private club, a marina, and the legendary revolving Pier Top Lounge. Pier Sixty-Six Residences introduces 88 exquisite condominium homes with sweeping Atlantic Ocean and Intracoastal views, paired with access to the resort’s world-class amenities. O&G was engaged to elevate the brand’s presence in the luxury-real-estate space and market the residences. We were tasked with building and managing the residences’ social-media channels, forging strategic community partnerships, and spearheading memorable events to position the residences as Fort Lauderdale’s most prestigious waterfront address. Our integrated approach combined trend-driven content and activations that drove buyer engagement and reinforced the development’s legacy as a local landmark entering a new era.
