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    “Success in our new normal is not a

    one size fits all, flip the switch initiative.”

    -Matt Levinson, Chief Operating Officer | O’Connell & Goldberg Public Relations

    The world has enough bad news already. Now, more than ever, it’s the negative that seems to draw the attention – the crazy, the loud, the corrupt. Our wish is to put more good into the universe. We believe every company or brand has positive news to share, but uncovering the stories and making them resonate with media requires skill, creativity and a sharp journalistic approach. Yes, it’s about good public relations. But it’s also strategic storytelling and the ability to capture the right message at the right moments to firmly connect brands to the minds and hearts of the right audiences. We know the anatomy of a news story. We know what content resonates in the quickly evolving social media space. We get it.