‘Tis the fall season, an exciting time in any industry, and one worth watching for pop culture moments. Last year, we took a trip down memory lane and highlighted how Gilmore Girls is truly a masterclass in branding and longevity, resurging every fall thanks to its nostalgia. Needless to say, we’re passionate about fall and pop culture in this office.
The last three months of the year aren’t just about trends. They’re usually spent auditing what worked throughout the year, building next year’s plans, and keeping a close eye on the trends arising as brands launch their fall campaigns.
This year, our team decided to put that instinct on the record. We’re sharing our fall predictions, covering everything from social trends to pop culture moments to the cozy hobbies we think define the season.
The O&G Fall 2026 Predictions:
- Barbara Goldberg: Comfort content is back. Grandma and grandpa wisdom is making a comeback online.
- Carson Celio: Casual Instagram returns. Think fall fit checks, late-night selfies, and brands posting videos in the moment instead of polished content.
- Tracy Yosef: After her Emmy skit, expect Taylor Swift to drop something new this fall.
- Tatum Arai: Watch for another 2000s movie or TV moment to resurface as a trending audio.
- Sophia Nino: A Béis x Barefoot Dreams collaboration launches a cozy travel collection.
- Sarah Caro: More brands pay closer attention to what’s happening in their own comments section.
- Kelly Henning: Harry Shum Jr. takes home the mirrorball trophy on Dancing with the Stars.
- Ashley Arenal: Local over global. Hyper-local campaigns built around specific cities gain traction, with more brands leaning into content that feels customizable city to city.
- Britney Ouzts: Cozy hobbies have a moment. Bedazzling, needlepoint, crocheting and scrapbooking.
- Matt Levinson: A box office record. The weekend of December 18, also known as “Doomsday Weekend,” becomes the biggest in box office history.
Consider this our official fall forecast.
None of this is science. It’s a team that spends its days watching what’s trending, then having a little fun putting a stake in the ground before the season plays out. Some of these will age well. Some won’t. Either way, we’ll be watching, and we’d love to know which ones you think come true.