At O&G, we love a trend. From commentary-driven content to visually immersive storytelling, social media trends keep content fresh and brands relevant.
What’s trending is constantly shifting, with new audio and formats emerging almost daily. While it’s important to tap into these in real time, it’s equally important to take a step back and identify what’s actually resonating with audiences. The end of a quarter offers a clearer picture of just that.
From evolving content styles to new ways brands are showing up online, trends reflect how users are engaging and what they’re responding to.
We asked our social team to share the trends they’ve been seeing and why they’re working.
Here are our top social media picks from Q1.
Trend: A Post You Can Smell (or Taste) – From Carson Celio
This trend is all about tapping into sensory storytelling, content that evokes taste, smell and texture in a way that feels almost tangible through the screen.
Why It’s Working:
It works especially well in carousel format, where each slide offers a different angle or moment, giving users something they can personally connect with. For restaurant brands, it’s a natural fit: immersive, close-up visuals that stop the scroll and drive shares, saves and serious cravings.
Jacinta de México: a post you can taste
Casa Nané: a post you can smell
Trend: “Come on superman, say your stupid line” – From Tatum Arai
This trend comes from the song The Less I Know the Better by Tame Impala, specifically the line “come on superman, say your stupid line.” It calls out something repetitive, like a phrase or behavior people recognize.
Why It’s Working:
It works because it leans into what people expect from a brand and turns it into something more self-aware. It calls out those predictable or repeatable moments in a way that feels intentional instead of overly promotional. It reinforces what people already associate with brands, making the content feel more natural, self-aware and shareable. This works especially well for lifestyle brands, where highlighting those familiar behaviors helps build authenticity and reinforces brand recognition.
Lincoln Road: Let’s go shopping on Lincoln!!!
Trend: “For Every Moment” – From Sophia Nino
This trend showcases a range of everyday moments, from big milestones to small routines, all leading back to the same go-to place or product.
Why It’s Working:
By connecting different moods and scenarios to one consistent choice, it positions the brand as a reliable part of any moment. The format feels relatable and natural, reinforcing habit and making the brand feel seamlessly integrated into daily life rather than overly promotional.
Trend: “In your 20s…” – From Kelly Henning
This trend centers around a reflective, advice-driven hook. The message is framed as guidance drawn from lived experience, typically from an expert or credible voice on the topic, who is speaking directly to the viewer with hindsight.
Why It’s Working:
By grounding the message in authority, the trend makes the advice feel credible and worth paying attention to. The subject acts as a “trusted voice,” offering guidance that reinforces the brand’s values without feeling promotional.
Integrated Dermatology of Fairfax: In your 20s….
The brands seeing the most success are the ones that stay intentional when tapping into trends, remaining true to their voice.