Who Does What Around O&G

The Social Media Trend We’re Loving  

One of the many things we’re passionate about here at O&G is a social media trend. So, naturally we had to participate in the “who does what around here” moment taking over your feed.  

You’ve seen it: baby photos, bold text, and a whole lot of personality. We figured if there was ever a trend made for an agency, this was it.  And honestly? We’ve never felt more seen. 

Who Actually Does What Around Here 

Behind every pitch, every placement, and every perfectly curated Reel is a group of very real humans who were once very small humans with very questionable haircuts. See for yourself:  

Baby Pictures from Above For Who Does What

• This is who runs your digital ads – Ashleigh Hoover  
• This is who manages your restaurant growth strategy – Carson Celio 
• This is who manages the office chaos – Tracy Yosef  
• This is who makes sure nothing slips through the cracks – Britney Ouzts   
• This is who builds your social strategy – Hailey Fine  
• This is who’s diffusing your crisis before you even realize it was one – Matt Levinson  
• This is who tracks what’s trending on social – Tatum Arai 
• This is who sends your content calendar for approval – Sophia Nino  
• This is who turns purpose into press – Eileen Alkabes 
• This is who crafts your interview talking points – Ashley Arenal  
• This is who writes your op-ed – Josie Smith  
• This is who calls news desks before sunrise – Melanie Parncutt 
• This is who pitches your brand to national media – Sarah Caro  
• This is who builds your brand story – Lesli Franco  
• This is who sources influencers for your campaign – Kelly Henning  
• This is who builds your media lists – Rachel Nehring  
• This is our fearless leader – Barbara Goldberg  

See the Post on Instagram 

Why We Love This Trend (And Why It Works for PR) 

PR is a business centered around relationships. A people-first business.  

The baby photo trend is silly, yes. But it’s also a reminder that behind every agency is a team with history, quirks, and yes, adorable childhood photos they were slightly reluctant to share publicly. 

We wouldn’t have it any other way.