Speed and precision have always mattered in the PR world. Today, the pressure is different: news cycles move faster, content demands are constant, and clients expect strategic thinking paired with immediate execution.
Our CEO & Founder, Barbara Goldberg, sat down with HARO to discuss how AI is reshaping daily habits for PR Pros. In the feature, she describes AI as a “thinking partner” within O&G’s strategic process.
“What used to happen in the old days was gathering everyone for a brainstorming session. I still love a good brainstorming session, but now I don’t have to rely solely on staff to generate ideas. I can prompt AI, reason with it, and treat it like a strategic collaborator.”
She views AI as an extension of the agency’s talent, enhancing speed without sacrificing strategy. As the industry continues to evolve, O&G remains focused on leveraging innovation while protecting what has always driven strong PR: relationships and human insight.
Read the full HARO feature to hear more from PR professionals across the country on integrating AI.