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There are no rules. Each business is unique. Don’t try to repeat Time4Learning’s, or any other company’s formula for success. Times change, so what worked before might not work again. Most importantly, the founders have different skills and motivations, so there is no single formula for success. Each company must find its own route.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t end up as success stories. What does a founder or a founding team need to know to create a highly successful startup?

In this series, called “Five Things You Need To Create A Highly Successful Startup” we are talking to experienced and successful founders and business leaders who can share stories from their experience about what it takes to create a highly successful startup. I had the pleasure of interviewing John Edelson.

John Edelson has a long history in Silicon Valley and London with various cutting edge technology companies working in computer graphics and entertainment, primarily in video games and computer animation for films. A long-time advocate of education, Edelson saw a need for more sophisticated video and animation skills in the ed tech industry and discovered a passion for effecting meaningful change in the delivery of homeschooling curriculum.

Edelson founded Time4Learning, an online homeschooling platform that provides a high-quality, effective online learning curriculum for students as well as time-saving tools and useful resources for parents. The comprehensive platform combines Edelson’s expertise in creating engaging and dynamic multimedia with his commitment to providing learning activities that are accessible on a variety of mobile devices, with features such as an estimated completion time for each task and age-appropriate videos in an ad-free environment.

There are no rules. Each business is unique. Don’t try to repeat Time4Learning’s, or any other company’s formula for success. Times change, so what worked before might not work again. Most importantly, the founders have different skills and motivations, so there is no single formula for success. Each company must find its own route.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t end up as success stories. What does a founder or a founding team need to know to create a highly successful startup?

In this series, called “Five Things You Need To Create A Highly Successful Startup” we are talking to experienced and successful founders and business leaders who can share stories from their experience about what it takes to create a highly successful startup. I had the pleasure of interviewing John Edelson.

John Edelson has a long history in Silicon Valley and London with various cutting edge technology companies working in computer graphics and entertainment, primarily in video games and computer animation for films. A long-time advocate of education, Edelson saw a need for more sophisticated video and animation skills in the ed tech industry and discovered a passion for effecting meaningful change in the delivery of homeschooling curriculum.

Edelson founded Time4Learning, an online homeschooling platform that provides a high-quality, effective online learning curriculum for students as well as time-saving tools and useful resources for parents. The comprehensive platform combines Edelson’s expertise in creating engaging and dynamic multimedia with his commitment to providing learning activities that are accessible on a variety of mobile devices, with features such as an estimated completion time for each task and age-appropriate videos in an ad-free environment.

What was the “Aha Moment” that led to the idea for your current company? Can you share that story with us?

There were two aha moments. The first occurred when I decided to enroll my children in a tutoring center for supplemental work. Despite the mediocre curriculum and learning experience, the center had a waiting list. At that moment, I was convinced that parents were searching for better education options for their kids.

The second moment happened when I began to research available educational software options in 2003. I was sure that I could develop better software than what was currently in the market. From that moment on, my mission has been clear: to empower kids and their families through better educational technology.

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