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The Pandemic-Proof B-School

WITH THE RIGHT OUTREACH, BUSINESS SCHOOLS CAN STRENGTHEN THEIR BRANDS AND BOOST THEIR ENROLLMENTS IN THE TIME OF CORONA.

FOCUS ON SKILLS-BASED BENEFITS

Business schools are traditionally among the first to pivot their curricula and recruitment efforts in response to sudden economic change. That’s why so many attract nontraditional students and adult learners, who themselves might be pivoting to new positions and careers. As the technology and logistics industries are showing unprecedented growth due to COVID-19, it is the perfect time for business schools to offer a variety of skills-focused degrees and certificates.

“PART OF THE MARKET MESSAGE OF VALUE COMES FROM DELIVERING AN EXTRAORDINARY STUDENT EXPERIENCE.”—JEREMI BAUER, POST UNIVERSITY

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