The kingpin of music is erupting in the spotlight with a fresh new set of notes, ones that are equally smart and dashing with style. Liam Payne, English-born singer and songwriter who soared through the charts as a member of the band One Direction, is writing a new chorus in unison with HUGO. Recently launching a capsule collection at Aventura Mall in synthesis with the opening of the brand’s first ever pop-up shop, Payne is powering up for a partnership that will take starry eyed fans and wildly cool fashion aficionados “from the plane to the festival in style.”
Haute Living sat down with Payne to hear more on his role as the brand’s new global ambassador, his evolving taste for fashion and his master tips on creating a signature style.
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