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To elevate awareness for retirement community Forest Trace, we created the Golden Matzah Bowl competition to find South Florida’s best Matzah Ball recipe. With the approach of Passover, the event also helped promote the community’s new kosher dining option. Like the proverbial snowball rolling down a hill, our Matzah Bowl just keeps gaining momentum! Following event coverage in The Miami Herald and Sun Sentinel, and a major Dining section spread in the Sentinel as well, The Herald featured the Golden Matzah Bowl again in the Neighbors section. The competition created such a stir that media have begun asking about next year’s event. Might an appearance on Letterman be next?

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