O’Connell & Goldberg Public Relations to Handle PR for Recently-Acquired Diplomat Hotel

HOLLYWOOD, Fla. — O’Connell & Goldberg (O&G) public relations has been selected by Thayer Lodging Group (TLG) to handle the public relations for the Diplomat Resort & Spa in Hollywood, Florida. Formerly the Westin Diplomat Resort & Spa, the iconic property was recently acquired by TLG and will be re-branded as Curio — A Collection by Hilton. Thayer also will embark on a $100 million enhancement initiative for the oceanfront property later this year.

“We grew up with this iconic property and have always admired its consistent presence in the market,” said Barbara Goldberg, O&G’s CEO and Co-Founder. “We look forward to this exciting new chapter as we re-introduce the resort and uncover a new generation of guests who will fall in love with the Diplomat.”

Thayer Lodging Group, based in Annapolis, Md., is a hotel asset management and investment company, acquired in 2014 by Brookfield. Since forming its first private equity fund in 1991, Thayer has completed 41 hotel investments with a total acquisition cost of approximately $2.4 billion.

Headquartered in Hollywood, Florida, with a second office in New York City, O&G prides itself on connecting clients with key audiences and keeping them relevant in the marketplace. For 21 years, the firm’s unique approach has impacted numerous industry sectors including retail, hospitality/F&B, real estate, education, healthcare, not-for-profit and corporate communications.

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