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CASE STUDY | Toll Brothers

Overview

The nation’s leading builder of luxury homes, Toll Brothers retained O&G in 2011 to heighten awareness about the company in South Florida’s real estate market and develop buzz for its high-end, single-family home communities. Although Toll Brothers is a national industry leader, the developer was not as well-known in South Florida and was receiving minimal coverage in business media. Additionally, company events lacked panache and media-worthy elements.

GOOD IDEAS
  • Positioned division president and others as valuable real estate industry sources for business media
  • Developed and pitched newsworthy angles about its South Florida communities, focusing on their luxury homes and amenities
  • Secured partnerships with upscale brands to enhance prospect and buyer events
  • Pitched company’s newest properties as leaders in South Florida’s real estate rebirth
GOOD RESULTS
  • Division presidents regularly quoted in real estate & business stories, heightening Toll’s awareness among prospective buyers
  • Debut of Frenchman’s Harbor in North Palm Beach and other new communities garnered extensive coverage in major publications and broadcast media
  • Created high-end development prospect events featuring Neiman-Marcus and Louis XIII
  • O&G retained to expand Toll Brothers PR in Central and West Florida markets