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CASE STUDY | Medtech
Overview Founded in 2009, Medtech is a nationally accredited, leading post-secondary network of colleges and institutes with the goal of advancing healthcare career training. In 2010, Medtech partnered with O&G to raise local and national awareness and develop internal communications procedures for the new company as it underwent a massive rebranding process.
GOOD IDEAS
  • Developed PR campaign for launch of new brand in five markets
  • Launched social media channels to connect with current/potential students
  • Secured media opportunities for President & CEO and campuses
  • Developed toolkit to communicate acquisitions to media, staff and students
  • Developed PR crisis plan
  • Redesigned online press room to highlight media coverage
GOOD RESULTS
  • Raised awareness of each Medtech campus through media segments on in-demand job training, student success stories and community service
  • Raised profile of President & CEO via media in local and trade publications
  • Launched PR crisis plan across all campuses and Campus Support Center
  • Assisted in recruitment of new students and helped prevent drop-outs through Medtech’s social media channels