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CASE STUDY | Aventura Mall
Overview The second most-visited shopping center in the United States, Aventura Mall has undergone a transformation the past several years with the addition of several luxury boutiques, including Louis Vuitton, Fendi, Cartier, Tiffany & Co., Burberry, Breitling, Emilio Pucci, and more. As AOR, O&G has focused PR efforts on establishing the mall as a fashion destination, while not alienating its core consumers. We’ve also built and expanded several social media platforms, establishing Aventura Mall as one of the most digitally savvy shopping centers in the country.
  • Built relationships with local, national and international media focused on luxury consumers
  • Liaised with dozens of corporate, local marketing contacts at key Aventura Mall retailers
  • Collaborated to develop creative media pitches on new trends and products
  • Created Aventura Mall’s social media program, launching/managing Facebook, Twitter, Instagram, Google+, Pinterest and FourSquare platforms
  • Tremendously improved communication with retailers, creating numerous PR and marketing partnership opportunities
  • Garnered widespread publicity for Aventura Mall and its fashion boutiques
  • Generated millions of dollars in media coverage
  • Oversaw crisis PR for several serious incidents at the mall
  • Aventura Mall ranked in U.S. Top Ten for total shopping center Facebook fans; impactful, trendsetting presence on other social media