Barbara Goldberg

CEO & Founding Partner

The key to motivation is….

Inspiration. Then, a good cup of coffee. Both are instrumental. But, of course, it all begins with a spark, a drive and true desire.

I can’t deny my love for…

great big dogs. So good for the soul, so good for the world. I’m convinced we misinterpret their constant attention and loyalty for unconditional love, when all they really want is food, but I’m still fine with that.

PR is…

ubiquitous. Yet seemingly still challenging for our industry to define. I am grateful to have uncovered a profession early in life that continues to be relevant and never grows stale.

Yesterday’s accomplishments…

will always make me smile with pride. I hope I never lose sight of them.

New York is…

every adjective imaginable tossed and served up in a creative yet well-conceived package. I feel blessed to have been able to experience living in such a vibrant city. And while I wouldn’t want to live there forever, I have learned to appreciate all it offers — the good, the bad and the ugly.

The journey starts with…

a really beautiful question. Questioning is what moves us. It helps us figure out what matters, where opportunity lies and how to get there.